Posts Tagged ‘packaging’

Be Well-Rounded

Inspiration is hard to come by.  It’s rare to think of a great idea from the word go (much less stick with it to the end).  Most of the time you have to go searching for it.  Don’t be afraid to do some homework, or in some cases, do research until your brain feels like a brick and your eyes feel like they will explode if you pick up one more book.  I know that must sound pretty awful, but it’s rewarding in the end.  It’s also necessary.  It helps you look at your concept/project from every angle imaginable.  You start to learn about your subject inside and out.  By the end, you’re pretty much an expert on whatever it is you’re working on.

Take, for example, Petar Pavlov, a graphic design student who looked to the history of the Aztec culture as well as geometry to tackle a new packaging concept for Doritos chips.  It might seem strange to delve into the world of math and history for an art project, but when you hear his reasoning and findings, you realize that it wouldn’t have made sense not to.  Art isn’t just about making things “look pretty.”  That’s the overall result.  Art, or more specifically graphic design, is about creating something new/that was never there before and through it making something tangible that we all can relate to and understand simply by looking at it.

Am I trying to hard here?

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Source: abduzeedo.com -> behance.com

Anyway, my point is that inspiration is hard work and that artists have a much wider range of understanding than they get credit for.  That being said, you should check out the story on Petar Pavlov either at Abduzeedo or Behance.  Prepare to be awed.

One last thing.  I know research is a scary word.  If you’re like me, you used to cringe at the word when spoken by a teacher.  I never loved research until my third year of college.  Why?  Because I got to research topics I like.  It was actually, sorta…fun… which I like to call “learning at it’s finest.”  However, if you still hate research and/or research papers, I will share with you my secrets that I starting doing in college to not die of boredom.  1. Find out if or how your research can possibly connect to things you do find interesting.  2. If you can get away with it, throw in some personal opinions.  If you disagree with the topic (or just plain hate it), there are ways to let it be known without being tactless.  Giving your opinion helps you feel less like a robot doing work and more like an intelligent human being.  3. When it comes time to write your paper: After (and only after) you have written a well-rounded paper, throw in some fact or opinion or analysis that might seem a little far-fetched or comical.  Nothing ridiculous!  Just something that makes you chuckle to yourself and mutter “I can’t believe I’m actually putting this in my paper.”  That’s when you know you’re having fun with research.

Like Packaging Design?

Then you’ll enjoy this lovely site:  http://lovelypackage.com/

I love packaging design, unfortunately it’s not really my cup of tea – the 3D aspect frustrates me easily.  But I love looking at what other people come up with.  Some are pretty clever, like the salt and pepper shakers that look like batteries.  Why you would want them to look like batteries, I have no idea, but the execution is great.

saltpepper1

The one bad thing I find about packaging is that it starts to repeat itself rather quickly.  When you go through that site you’ll see boatloads of packaging for wine, juice and water bottles… and soap.  Makes sense, I guess -  the food/beverage and personal hygiene markets are huge.  But I mean, there are only so many ideas out there.  Which brings us to the $100,000 GD question: how do you make something original that stands out?  Man, I hate that question, haha!  It all comes down to color choice, font choice and overall layout.  Seems like infinite possibilities, right?  How hard could it be?  (A word to the wise: any non-designer who asks this question in front of a designer will rightfully be shunned.)  Creating the perfect design is like looking for the Holy Grail.  It’s never-ending.  Unless of course you are the Indiana Jones of graphic design.  That’s why most people just end up borrowing ideas they’ve seen in the past.

I’m surprised there aren’t more CD/DVD and electronic item packaging designs on that site.  I think it’d be interesting to see tag and label designs on there, too.  I was out shopping today and I noticed for the first time how different price tags are from store to store (ex: Vera Bradley purse tags vs Target).  Likewise, the printed labels inside shirts and other clothing have been getting more and more interesting over the years.  I want to know who came up with the washing instruction labels and those little hot/cold water symbols.  That would be a good History of Graphic Design tidbit to know.

But what I would really love to see on Lovely Package are examples of bare minimum packaging.  My mother was just complaining tonight while fixing dinner how the new pack of Swiss Cheese was more plastic casing than actual cheese.  It was true.  (Now you know where I get my environmental conscience from.)  She does have a point though.  All that plastic is just going to end up in the landfill next week.  I think we all tend to forget that junk keeps existing even after the garbage man takes it away.  Maybe I’ll email the folks over at LP asking them to look for packaging that cuts down on waste.  Maybe they could even sponsor a contest?  Who knows.